Subprime Lending: Don’t Call It a Comeback

ID-10091456Yesterday, Automotive News published one of the most obvious statements I have seen in quite some time. “Deep subprime lending is finally in recovery mode.”

With all due respect, has Automotive News been living under a rock?

As special finance departments across the country can see first-hand, subprime auto lending has been back for a long time. Way back in March, TransUnion and Experian reported that one in three auto loans were for consumers with subprime credit, and even with all these subprime auto loans, delinquencies 60 days or more had gone down. The industry dipped its toe in subprime credit last year. The “recovery mode” is long gone, and subprime lending is back.

As subprime lending conditions have improved, though, some dealerships haven’t had the proper tools or training to fully take advantage of this opportunity. This is the perfect time to bring in new customers who otherwise might not have walked through the door and also move inventory, particularly used inventory. There are common problems such as ineffective sales tactics and lack of knowledge regarding consumer protection laws.

This is where Special Finance Group comes in. We provide a Complete Special Finance Solution that will give your dealership exactly what it needs to be successful, from a fully-staffed business development center to lead tracking and an in-house marketing team. To learn more about the Complete Special Finance Solution, click here.

Want to learn more about Special Finance Group? Go to, and connect with us on Facebook, Twitter, and LinkedIn.

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Auto Sales: April’s Big Winners

Now that April is done and the sales numbers are finalized, the auto industry is seeing that April might not have been as strong as March, but some automakers finished up April feeling very happy indeed.

Among the best performers in April were Nissan with 80,003 units, Ram with 32,124 units, and Ford with 204,969 units sold. Compared to 2012, they had volume increases of 24.62 percent, 49.38 percent, and 17.77 percent respectively.

Nissan NA was the highest performing automaker overall, however, with a 23.16 percent increase over April 2012. They also saw an 18.23 percent daily sales rate increase. Chrysler Group had Ram’s strong sales in their favor, but it was brought down by Chrysler’s disappointing numbers, only bringing in 27,836 compared to 31,879 in April 2012.

Going into May, dealerships will be enjoying some of the best weather they will have all year. Americans will be thinking about getting out of town, going to the beach, or hitting the road for summer vacation, and if they don’t have a road-ready car, they will need to get one soon. Plus, consumers are still figuring out how to spend their tax refund. With the right marketing push, dealerships could make a lot of money in May.

If you are looking to move more inventory and boost foot traffic in your dealership, Special Finance Group is ready to assist you with their Complete Special Finance Solution. To learn more about what Special Finance Group can do for you, go to, and connect with Special Finance Group on Facebook, Twitter, and LinkedIn.

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Automakers Break Records with March 2013 Sales

After 2012′s record-breaking sales, it seemed like the auto industry would eventually hit its peak and plateau. Now that March is over, though, it hasn’t happened yet. For nearly every automaker, March 2013 sales were significantly higher than one year ago.

Cadillac saw the highest increase in volume of sales with a 49 percent increase compared to March 2012, but Ram and Dodge also did extremely well with 24 percent and 15 percent increases respectively. Ford was the top seller overall with 229,335 units, though it was on the lower end of sales increases with a 6.86 percent increase.

Going into April, dealerships across the country need to dive in and realize that they could see some of their best numbers in years this spring. Now that auto loans are more accessible than ever, even to consumers with poor credit, dealerships simply need to focus on getting car shoppers in the door. Americans are ready to buy, and with the right promotion and customer outreach, they are almost guaranteed to do well.

Are you looking to move more inventory, increase profits for service and parts, and bring in more foot traffic to your dealership? Special Finance Group’s Complete Special Finance Solution can give you all that and more. Go to http:/// to learn more, and connect with Special Finance Group online through Facebook, Twitter, and LinkedIn!

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April Sales Forecast Great Year for Auto Dealerships

Hey, Auto Industry! Forget your troubles, come on and get happy!

Not that long ago, there was gloom whenever the auto industry was mentioned in the news. Stagnant sales plagued the industry, and pundits droned on and on about how the bailout failed. The past few months, however, have boosted morale across the auto industry and, pundits are eating their words and changing their tune on the effectiveness of the bailout. So far, the sales in 2012 have been fantastic, and they don’t show any sign of slowing down.

April was full of good news for sales. J.D. Power and Associates published a report showing that the volume of sales are expected to increase by 8 percent. This is great news because April will be the fourth month in a row with a positive upswing in sales for the car industry, and insiders know it is truly extraordinary because of how notorious April is for poor sales. John Humphrey, the senior vice president of global automotive operations at J.D. Power and Associates says, “While April is typically a challenging month to draw comparisons with because the Easter holiday some years falls in April and other years in March, the signs of sustained growth are evident.”

One of the most noted results on the report comes from the luxury vehicle sales. The industry as a whole is up 10.8 percent, but luxury vehicles are down 12.1 percent from the previous year. The speculation being made here is that with gas prices on the rise, the onslaught of powers are looking for sensibly priced vehicles. For example, cars such as the Ford Focus are becoming much more popular.

Sales are continuing to grow, and they show no sign of letting up anytime soon. The auto industry is back with force, and people are flocking to dealerships to get themselves back on the road. That’s why you need Special Finance Group’s help with this new flow of customers. We help those buyers connect with your dealership. Take a look at the Complete Special Finance Solution to see just how we can help you. Like us on Facebook and we’ll keep you in the loop for the latest trends and news in the industry.

Record-Breaking Months for Special Finance Group


New York, NY – April 13, 2012 – Special Finance Group celebrated record-breaking months in February and March after funding over $1.5 million and $2.2 million in auto loans.

In February, 91 customers were approved for loans through Special Finance Group’s Approved Loan Store program, and in March, 124 customers were approved. These customers had an average income of $27,000 per year and an average FICO score of 545. Despite their clients’ less than ideal financial situations, Approved Loan Store found a way to work with lenders and fund $3,740,978 in auto loans for February and March.

Special Finance Group and Approved Loan Store work with auto dealerships in the New York tri-state area to bring in additional business while also helping car shoppers obtain auto loans. Most Approved Loan Store customers have challenged credit and are unable to get approval for a car loan at their local dealership. With U.S. auto sales continuing to rise, car dealerships partnered with Special Finance Group will get to work with a wider range of car buyers and bring in higher sales and profits than their competitors, benefiting both customers and dealerships.

Located in Midtown Manhattan, Special Finance Group helps connect qualifying customers with dealerships willing to work with them through their website also provides financial resources, educational materials, and the latest news from the auto lending industry, helping consumers make better informed financial decisions.

Rachel Godfrey
Phone: 877-217-2217