Auto Sales: April’s Big Winners

Now that April is done and the sales numbers are finalized, the auto industry is seeing that April might not have been as strong as March, but some automakers finished up April feeling very happy indeed.

Among the best performers in April were Nissan with 80,003 units, Ram with 32,124 units, and Ford with 204,969 units sold. Compared to 2012, they had volume increases of 24.62 percent, 49.38 percent, and 17.77 percent respectively.

Nissan NA was the highest performing automaker overall, however, with a 23.16 percent increase over April 2012. They also saw an 18.23 percent daily sales rate increase. Chrysler Group had Ram’s strong sales in their favor, but it was brought down by Chrysler’s disappointing numbers, only bringing in 27,836 compared to 31,879 in April 2012.

Going into May, dealerships will be enjoying some of the best weather they will have all year. Americans will be thinking about getting out of town, going to the beach, or hitting the road for summer vacation, and if they don’t have a road-ready car, they will need to get one soon. Plus, consumers are still figuring out how to spend their tax refund. With the right marketing push, dealerships could make a lot of money in May.

If you are looking to move more inventory and boost foot traffic in your dealership, Special Finance Group is ready to assist you with their Complete Special Finance Solution. To learn more about what Special Finance Group can do for you, go to, and connect with Special Finance Group on Facebook, Twitter, and LinkedIn.

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