Tag Archives: car dealership

Mashable: When It Comes to Online Marketing, Don’t Do It Yourself

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Special Finance Group has a message for car dealerships looking to gain an online audience. The message can be summed up in 4 simple words: Don’t do it yourself.

A recent article on Mashable, the web’s premiere resource for social media news and technology, had suggestions for companies who are looking into mobile ecommerce. Most of the list pertained to marketing in general like choosing the right platform or simplifying the look, but the last and best suggestion they offered was “Quit Building It Yourself.”

Most business people are overachievers. This isn’t a bad quality, but sometimes they will wrongly believe that they can still manage all of their responsibilities and take on social media and online marketing as well. The problem with this strategy is that the business will focus less time on the actual product and more time learning new technology and online tools. Car dealerships will be spending so much time worrying about their online presence that they will be distracted from providing good customer service to people walking through the door. Dealerships might think they are saving money by doing online marketing themselves, but they are much better off hiring social media and internet marketing specialists like the team at Special Finance Group.

At Special Finance Group, we have you covered in internet marketing, online engagement, and lead generating. Our team is experienced in targeting and bringing in interested car buyers, earning associated dealerships hundreds of thousands of dollars in additional revenue every month. To learn more about what Special Finance Group can do for your dealership, read the Complete Special Finance Solution here. For the latest news from Special Finance Group, like Special Finance Group on Facebook and follow Special Finance Group on Twitter.

Image(s): FreeDigitalPhotos.net

Lenders: Auto Loans More Accessible in 2012

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In 2012, the road to better credit leads right through car dealerships.

According to the Wall Street Journal, the requirements for home and business loans are still strict with most lenders, but lenders are more willing to give auto loans, even for consumers with no credit or challenged credit. They based their analysis on a survey of senior loan officers at American banks as well as foreign banks with U.S. operations.

Studies have shown that car ownership can lead to upward mobility in the workforce and higher pay since car owners are not reliant on public transportation. They won’t be late to work because of a delayed bus or train, and they have more employment options open to them. When a steadier source of income is combined with new available credit, the end result is that the consumer is put in a much stronger financial situation.

Since other forms of credit are not accessible to consumers with a sub-prime credit score, there is a whole market of people looking to re-establish their credit history who will be looking for car loans. Car dealerships that partner with Special Finance Group can tap into this market and have a brand new source of customers. In addition to tradition advertising methods, Special Finance Group has an established online presence and utilizes the latest in online marketing to target the right car shoppers.

To learn more about what Special Finance Group could do for your dealership, read the Complete Special Finance Solution here, and keep up with the latest from Special Finance Group via Facebook and Twitter.

Image: graur razvan ionut / FreeDigitalPhotos.net

April Sales Forecast Great Year for Auto Dealerships

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Hey, Auto Industry! Forget your troubles, come on and get happy!

Not that long ago, there was gloom whenever the auto industry was mentioned in the news. Stagnant sales plagued the industry, and pundits droned on and on about how the bailout failed. The past few months, however, have boosted morale across the auto industry and, pundits are eating their words and changing their tune on the effectiveness of the bailout. So far, the sales in 2012 have been fantastic, and they don’t show any sign of slowing down.

April was full of good news for sales. J.D. Power and Associates published a report showing that the volume of sales are expected to increase by 8 percent. This is great news because April will be the fourth month in a row with a positive upswing in sales for the car industry, and insiders know it is truly extraordinary because of how notorious April is for poor sales. John Humphrey, the senior vice president of global automotive operations at J.D. Power and Associates says, “While April is typically a challenging month to draw comparisons with because the Easter holiday some years falls in April and other years in March, the signs of sustained growth are evident.”

One of the most noted results on the report comes from the luxury vehicle sales. The industry as a whole is up 10.8 percent, but luxury vehicles are down 12.1 percent from the previous year. The speculation being made here is that with gas prices on the rise, the onslaught of powers are looking for sensibly priced vehicles. For example, cars such as the Ford Focus are becoming much more popular.

Sales are continuing to grow, and they show no sign of letting up anytime soon. The auto industry is back with force, and people are flocking to dealerships to get themselves back on the road. That’s why you need Special Finance Group’s help with this new flow of customers. We help those buyers connect with your dealership. Take a look at the Complete Special Finance Solution to see just how we can help you. Like us on Facebook and we’ll keep you in the loop for the latest trends and news in the industry.

Press Release: Special Finance Group Brings On Garden City as New Partner

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Long Island, New York, April 17, 2012 – This week, Special Finance Group announced that it will be partnering with Garden City Jeep Chrysler Dodge Ram to help sub-prime customers in the New York tri-state area, particularly in the Long Island area.

Special Finance Group’s ApprovedLoanStore.com gives consumers with no credit or poor credit another chance at getting a car. People with good credit will also have a wider selection of vehicles and rates available to them. On average, Special Finance Group’s partner dealerships bring in hundreds of thousands of dollars in additional revenue.

Special Finance Group’s Director of Operations Roberto Barca had nothing but praise for Garden City Jeep Chrysler Dodge. “Our customers will love Garden City’s selection and their attention to customer service,” he said regarding the partnership. “We couldn’t be happier to have them part of the Special Finance Group family.”

Garden City Jeep Chrysler Dodge is the premier spot for new and used car shopping in Hempstead, Long Island. Located at 283 N Franklin Street, they have a vast inventory of Jeep, Chrysler, Dodge, and Ram vehicles including favorites like the Grand Cherokee, Town & Country, and Charger. Go to http://www.gardencitycardeals.com or call 877-819-3836 for more information.

Located in Midtown Manhattan, Special Finance Group helps connect qualifying customers with dealerships willing to work with them through their website ApprovedLoanStore.com. ApprovedLoanStore.com also provides financial resources, educational materials, and the latest news from the auto lending industry, helping consumers make better informed financial decisions.

Record-Breaking Months for Special Finance Group

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FOR IMMEDIATE RELEASE

New York, NY – April 13, 2012 – Special Finance Group celebrated record-breaking months in February and March after funding over $1.5 million and $2.2 million in auto loans.

In February, 91 customers were approved for loans through Special Finance Group’s Approved Loan Store program, and in March, 124 customers were approved. These customers had an average income of $27,000 per year and an average FICO score of 545. Despite their clients’ less than ideal financial situations, Approved Loan Store found a way to work with lenders and fund $3,740,978 in auto loans for February and March.

Special Finance Group and Approved Loan Store work with auto dealerships in the New York tri-state area to bring in additional business while also helping car shoppers obtain auto loans. Most Approved Loan Store customers have challenged credit and are unable to get approval for a car loan at their local dealership. With U.S. auto sales continuing to rise, car dealerships partnered with Special Finance Group will get to work with a wider range of car buyers and bring in higher sales and profits than their competitors, benefiting both customers and dealerships.

Located in Midtown Manhattan, Special Finance Group helps connect qualifying customers with dealerships willing to work with them through their website ApprovedLoanStore.com. ApprovedLoanStore.com also provides financial resources, educational materials, and the latest news from the auto lending industry, helping consumers make better informed financial decisions.

Contact:
Rachel Godfrey
info@specialfinancegroup.com
Phone: 877-217-2217

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Consumers With Low Credit Scores Dominate Auto Loan Market

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Car dealerships that aren’t offering car loans to consumers with challenged credit are missing out on significant business.

According to research by J.D. Power & Associates, consumers with credit scores between 0 and 649 now make up a whopping 15 percent of sales for new-vehicle buyers. To clarify, this does not mean that 15 percent of car shoppers have sub-prime credit, it means that 15 percent of actual sales are for people with sub-prime credit.

Analysts have attributed this trend to the fact that credit standards for auto loans are not as restrictive as they used to be. They have also pointed to the rise in auto sales as proof that lenders are willing to work with consumers regardless of their credit situation.

Special Finance Group is in the business of helping car shoppers connect with dealerships that want to work with them and get them into a new or used vehicle. Customers with challenged credit can get approved, and customers with good credit can find a better deal. Go to http:///www.specialfinancegroup.com to read more about Special Finance Group’s Complete Special Finance Solution and how it could benefit your dealership. You can also like Special Finance Group on Facebook and follow Special Finance Group on Twitter.

Image: graur razvan ionut / FreeDigitalPhotos.net

Subprime Auto Loans in an Upswing

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Recent studies are showing that dealerships that are not putting their resources behind special financing are missing out on a prominent and steadily growing market.

According to Automotive News, there has never been a better time to get in on special financing. Interest rates are dropping, even for high-risk loans, and 41.5 percent of auto loans are subprime auto loans. Only a few years ago, subprime auto loans were closer to a third of all auto loans, and now they are creeping up to half. Besides that, Standards and Poor has estimated that subprime loans in general will be higher this year. In 2011, subprime loans were 24 percent of all loans, and in 2012, they are expected to make up 25 to 30 percent of all loans.

With these numbers, putting resources into special financing is a no-brainer for any car dealership, and Special Finance Group can help dealerships make the most of their special finance departments. Special Finance Group brings years of experience as well as the latest in internet marketing and social media tools to bring in new clientele and hundreds of thousands of dollars in additional revenue.

Read more about Special Finance Group’s Complete Special Finance Solution here and find out what it could do for your dealership. Also, keep up to date on the latest from Special Finance Group by liking us on Facebook here.

Image: winnond / FreeDigitalPhotos.net

Shoppers Flock to Fuel-Efficient Cars

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Last month, the American auto industry continued its momentum into one of its strongest sales months in quite some time, shocking analysts, and the reason for its continued comeback might surprise you.

In the past few months, gas prices have been on the minds of millions of Americans with prices recently as high as $3.70 per gallon. High gas prices might seem like an odd reason for a surge in car buying, but when you consider that these car buyers are looking for more fuel-efficient cars that will cost less in the long run, it makes much more sense. During the month of February, 15.1 million vehicles were sold, and a good portion of those vehicles were compact cars like the Chrysler Fiat 500, the Ford Focus, and the Chevy Cruze.

The rising interest in fuel-efficient vehicles can be attributed to a more educated public (and thus a more educated first-time buyer) and long-time car owners getting fed up wasting money at the pump. Still, 15.1 million car sales in one month cannot be solely attributed to high gas prices, especially in a time when many people don’t have solid credit or money for a large down-payment, so what is driving car sales?

According to industry analysts, credit availability is also improving, and with many dealerships offering special finance options, more and more consumers are able to afford a car. What Special Finance Group can offer to dealerships are cutting-edge ways to connect with new customers and get those customers into a car. From the quality customer service offered by their call centers to their extensive knowledge of new media and social networking, Special Finance Group consistently brings in new business to its associate car dealerships.

To learn more about Special Finance Group’s tested and proven program, click here, and check out Special Finance Group on Facebook here.

Image: Michelle Meiklejohn / FreeDigitalPhotos.net

Car Sales Rise as Delinquency Rate Drops

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With car sales improving due to the economy seeing better times, it also translates to people being better about paying their bills on time. According to Transunion, the fourth quarter of 2011 was only the third time in the past 10 years that the national auto delinquency rate did not rise. According to the report, the rate of delinquency rate of borrowers 60 days or more days actually decreased for the ninth consecutive quarter.

Petere Turek, the automotive vice president of Transunion’s finance services said about the decrease, “Except in 2009 where there was no change and in 2003 where there was about a 4% drop, auto delinquency rates have shown upward movements between third and fourth quarters averaging in excess of 5%, ending the year flat is particularly interesting, because the number of new auto loans coming onto the books has consistently increased since the end of the recession, a primary driver of which has been an expansion in lending to consumers in the subprime market.”

 Transunion predicts that the delinquency rate will remain the same between the end of 2011 and 2012. They also predict that the auto industry will see an increase in demand for new and used vehicles. They definitely see that as people start to go back to work, they will be paying their bills.

 This is where Special Finance Group comes in. They work with dealerships to help generate more traffic. People are ready to get into new and used cars and signing up with SFG’s program is the way to make sure they are going to your dealership. Call today at 212-239-7270 or go online for more information. Like them on Facebook as well to see all the latest news.

Image: Naypong / FreeDigitalPhotos.net

Car Sales Increase Continues into February

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Last year saw the resurgence of the auto industry in records sales.  January continued this trend and it looks like that trend will not be stopping anytime soon.   J.D. Power and Associates have come out with a report stating that new vehicles sales in February are going to surpass them.  How much exactly?  Retail sales are projected to in at 857,400 unites.  That comes out to an increase of 5 percent from the previous year.  That’s also more than a million unit increase in the sales from just last month.

“Retail light-vehicle sales in February are strong, which makes us modestly optimistic about the growth of sales going forward,” said senior vice president of global automotive operations at J.D. Power and Associates, John Humphrey. “More so, we’re increasingly confident that the fundamentals are in place to continue to support an upbeat sector outlook for the coming year.”

J.D. Power and Associates also detailed that 72 month leases accounted for 23 percent of all the sales done in February.  That’s the highest level it’s been in five years, which is an increase of 19 percent from 2011.

 The news keeps coming in that the tide has finally turned for the better.  With all the auto companies posting positive sales in the previous year and January, it looks like the trend is definitely going to continue into February.  Now is the best time to take advantage of this increased demand.  Contact Special Finance Group at 212-239-7270 or visit us online for any questions.  Be sure to also like us and follow on Facebook and you’ll stay up to date on all the latest news and offers