Special Finance Group has a message for car dealerships looking to gain an online audience. The message can be summed up in 4 simple words: Don’t do it yourself.

A recent article on Mashable, the web’s premiere resource for social media news and technology, had suggestions for companies who are looking into mobile ecommerce. Most of the list pertained to marketing in general like choosing the right platform or simplifying the look, but the last and best suggestion they offered was “Quit Building It Yourself.”

Most business people are overachievers. This isn’t a bad quality, but sometimes they will wrongly believe that they can still manage all of their responsibilities and take on social media and online marketing as well. The problem with this strategy is that the business will focus less time on the actual product and more time learning new technology and online tools. Car dealerships will be spending so much time worrying about their online presence that they will be distracted from providing good customer service to people walking through the door. Dealerships might think they are saving money by doing online marketing themselves, but they are much better off hiring social media and internet marketing specialists like the team at Special Finance Group.

At Special Finance Group, we have you covered in internet marketing, online engagement, and lead generating. Our team is experienced in targeting and bringing in interested car buyers, earning associated dealerships hundreds of thousands of dollars in additional revenue every month. To learn more about what Special Finance Group can do for your dealership, read the Complete Special Finance Solution here. For the latest news from Special Finance Group, like Special Finance Group on Facebook and follow Special Finance Group on Twitter.

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