Tag Archives: lead generator

What You Need to Know About Pinterest (And How Special Finance Group Can Help!)

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One of the hottest new social media outlets of 2012 is Pinterest. Over 10 million users have signed up with the service and approximately 8 million are active monthly users. Though some would argue that its popularity has already peaked, it is still important to know how to use it as part of an overall social media strategy.

A new study from EyeTrackShop suggests that Pinterest is a unique social media outlet and that campaigns for Facebook, Tumblr, or Twitter will not work the same with Pinterest. This might seem obvious to people involved in social media marketing, but it isn’t so obvious to people unfamiliar with Pinterest (and other social media outlets for that matter).

First off, it doesn’t do much good to put a lot of time into the profile on Pinterest. Users rarely look at each others’ profiles, so it is wasted effort. Second, the layout of your pins is important. Just like a Broadway star, the pin that is front and center will get more attention than the ones along the outside. Thirdly, you want the pins to tie in strongly with the brand. For example, a car dealership will want to highlight a mix of the 2012 vehicle line-up along with old favorites. If the pins only tie in loosely with the brand, users will see the Pinterest account as disingenuous and just trying to drive traffic. Basically, the profile might get more clicks, but those clicks will not translate into brand loyalty and new customers.

The great news about Pinterest is that users who view a company or brand’s Pinterest boards will typically have a more positive view of that company or brand, so it is definitely worth having (and more importantly, maintaining) a Pinterest account. Special Finance Group’s social media team understands Pinterest, Facebook, Twitter, and every other main social media outlet, and they know how to use social media to bring in new customers. The Special Finance Group social media team is part of the Complete Special Finance Solution, and they can handle all of your social media marketing needs.

Click here to learn more about the Complete Special Finance Solution, and keep up with the latest from Special Finance Group by liking Special Finance Group on Facebook and following Special Finance Group on Twitter.

Daily Changes Make Social Marketing Full-Time Work

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Every day, online marketing is changing and shifting. More and more, it is difficult to keep up with all the tweaks made to Facebook ads, Google AdWords, or Bing Ads, and the task of generating quality leads is a full-time job.

Today, Mashable gave a rundown of important changes made to Google AdWords in the past few months. For those unfamiliar with Mashable, it is one of the best resources for internet marketing. Mashable’s readership tends to be people who specialize in internet marketing and social media. Their article covered major changes including targeting specific locations by zip code, ad rotation settings, and matching misspelled key word searches.

Keeping up with these changes is vital, and having these tips could mean the difference between a successful ad campaign and an unsuccessful ad campaign. For a busy car dealership, there isn’t time to keep up with the daily, weekly, or monthly tweaks to these online ad services, much less integrate these changes into an overall online marketing strategy. This is where Special Finance Group comes in. Instead of struggling to master the basics of online marketing, Special Finance Group’s SEO/IRM team will handle online marketing for you. Armed with the latest tactics and techniques, their ad campaigns will bring in high-quality leads for your dealership, and after the sale is done, they will continue engaging the customer through Facebook, Twitter, and numerous other social networking sites.

To learn more about Special Finance Group’s Complete Special Finance Solution, click here, and keep up with the latest news by liking Special Finance Group on Facebook and following Special Finance Group on Twitter.

Free images from FreeDigitalPhotos.net

Social Networking for Dealerships: Necessity, Not a Luxury

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Social media used to be a novelty for a dealership. They would set up a Facebook page and maybe post up a few pictures. If they had a video camera, they might post the occasional video from the dealership.

Nowadays, social media is no longer a novelty; it is a necessity. Without it, dealerships will be left in the dust, and if they don’t use it properly, they will get more Facebook “likes” than sales.

Joe Mescher of Dealer.com called dealership engagement on social networks like Facebook “an opportunity that is precious and easily fumbled.” It takes more today to impress the online community. Not only do you need a Facebook page, you also need a Google business listing, online reviews, a blog with original content, and active YouTube and Twitter accounts. Customers need to be able to feel comfortable with your dealership based on the information they find online.

Social media engagement is a full-time job, and that is why Special Finance Group is the perfect partner for any dealership. Their SEO/ORM team knows how to engage interested consumers, create and maintain a positive online presence, and translate online marketing into sales. Special Finance Group’s Complete Special Finance Solution is a necessity for every dealership ready to make use of today’s online marketing tools.

Click here to read more about the Complete Special Finance Solution, and make sure to follow Special Finance Group on Twitter and like Special Finance Group on Facebook to get the latest news from Special Finance Group.

Image(s): FreeDigitalPhotos.net

Mashable: When It Comes to Online Marketing, Don’t Do It Yourself

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Special Finance Group has a message for car dealerships looking to gain an online audience. The message can be summed up in 4 simple words: Don’t do it yourself.

A recent article on Mashable, the web’s premiere resource for social media news and technology, had suggestions for companies who are looking into mobile ecommerce. Most of the list pertained to marketing in general like choosing the right platform or simplifying the look, but the last and best suggestion they offered was “Quit Building It Yourself.”

Most business people are overachievers. This isn’t a bad quality, but sometimes they will wrongly believe that they can still manage all of their responsibilities and take on social media and online marketing as well. The problem with this strategy is that the business will focus less time on the actual product and more time learning new technology and online tools. Car dealerships will be spending so much time worrying about their online presence that they will be distracted from providing good customer service to people walking through the door. Dealerships might think they are saving money by doing online marketing themselves, but they are much better off hiring social media and internet marketing specialists like the team at Special Finance Group.

At Special Finance Group, we have you covered in internet marketing, online engagement, and lead generating. Our team is experienced in targeting and bringing in interested car buyers, earning associated dealerships hundreds of thousands of dollars in additional revenue every month. To learn more about what Special Finance Group can do for your dealership, read the Complete Special Finance Solution here. For the latest news from Special Finance Group, like Special Finance Group on Facebook and follow Special Finance Group on Twitter.

Image(s): FreeDigitalPhotos.net

Lenders: Auto Loans More Accessible in 2012

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In 2012, the road to better credit leads right through car dealerships.

According to the Wall Street Journal, the requirements for home and business loans are still strict with most lenders, but lenders are more willing to give auto loans, even for consumers with no credit or challenged credit. They based their analysis on a survey of senior loan officers at American banks as well as foreign banks with U.S. operations.

Studies have shown that car ownership can lead to upward mobility in the workforce and higher pay since car owners are not reliant on public transportation. They won’t be late to work because of a delayed bus or train, and they have more employment options open to them. When a steadier source of income is combined with new available credit, the end result is that the consumer is put in a much stronger financial situation.

Since other forms of credit are not accessible to consumers with a sub-prime credit score, there is a whole market of people looking to re-establish their credit history who will be looking for car loans. Car dealerships that partner with Special Finance Group can tap into this market and have a brand new source of customers. In addition to tradition advertising methods, Special Finance Group has an established online presence and utilizes the latest in online marketing to target the right car shoppers.

To learn more about what Special Finance Group could do for your dealership, read the Complete Special Finance Solution here, and keep up with the latest from Special Finance Group via Facebook and Twitter.

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Record-Breaking Months for Special Finance Group

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FOR IMMEDIATE RELEASE

New York, NY – April 13, 2012 – Special Finance Group celebrated record-breaking months in February and March after funding over $1.5 million and $2.2 million in auto loans.

In February, 91 customers were approved for loans through Special Finance Group’s Approved Loan Store program, and in March, 124 customers were approved. These customers had an average income of $27,000 per year and an average FICO score of 545. Despite their clients’ less than ideal financial situations, Approved Loan Store found a way to work with lenders and fund $3,740,978 in auto loans for February and March.

Special Finance Group and Approved Loan Store work with auto dealerships in the New York tri-state area to bring in additional business while also helping car shoppers obtain auto loans. Most Approved Loan Store customers have challenged credit and are unable to get approval for a car loan at their local dealership. With U.S. auto sales continuing to rise, car dealerships partnered with Special Finance Group will get to work with a wider range of car buyers and bring in higher sales and profits than their competitors, benefiting both customers and dealerships.

Located in Midtown Manhattan, Special Finance Group helps connect qualifying customers with dealerships willing to work with them through their website ApprovedLoanStore.com. ApprovedLoanStore.com also provides financial resources, educational materials, and the latest news from the auto lending industry, helping consumers make better informed financial decisions.

Contact:
Rachel Godfrey
info@specialfinancegroup.com
Phone: 877-217-2217

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Subprime Auto Loans in an Upswing

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Recent studies are showing that dealerships that are not putting their resources behind special financing are missing out on a prominent and steadily growing market.

According to Automotive News, there has never been a better time to get in on special financing. Interest rates are dropping, even for high-risk loans, and 41.5 percent of auto loans are subprime auto loans. Only a few years ago, subprime auto loans were closer to a third of all auto loans, and now they are creeping up to half. Besides that, Standards and Poor has estimated that subprime loans in general will be higher this year. In 2011, subprime loans were 24 percent of all loans, and in 2012, they are expected to make up 25 to 30 percent of all loans.

With these numbers, putting resources into special financing is a no-brainer for any car dealership, and Special Finance Group can help dealerships make the most of their special finance departments. Special Finance Group brings years of experience as well as the latest in internet marketing and social media tools to bring in new clientele and hundreds of thousands of dollars in additional revenue.

Read more about Special Finance Group’s Complete Special Finance Solution here and find out what it could do for your dealership. Also, keep up to date on the latest from Special Finance Group by liking us on Facebook here.

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Special Finance Group: Improving Leads Through New Media Tools

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Marketing and advertising in the past few years has changed drastically, and knowing how to optimize one’s online presence is more imperative than ever, particularly in lead generation.

While many companies are still adjusting to this new world of lead generation, Special Finance Group is already using these tools and programs to collect more effective leads and utilizing online social networking websites like Facebook to further engage potential customers. All of these features are included for any auto dealership partnered with Special Finance Group, helping Special Finance Group maintain their company guarantee. As it states in their agreement, “We guarantee the integrity of each and every deal we assemble. If any lender will not fund a contract on a vehicle we delivered to a customer, Special Finance Group will buy the contract or write a check for any loss associated with the recession concerning the specific deal.”

Enhanced lead generation is one of the many great services offered by Special Finance Group including an additional 200 to 300 clients every month and the expertise of special finance experts with years of experience working in the industry. To learn how your special finance department could benefit from Special Finance Group, call today at 212-239-7270, e-mail at info@specialfinancegroup.com or stop by their Manhattan location at 16 W 36th Street. You can also read more about the Special Finance Group advantage here.

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