Every day, online marketing is changing and shifting. More and more, it is difficult to keep up with all the tweaks made to Facebook ads, Google AdWords, or Bing Ads, and the task of generating quality leads is a full-time job.

Today, Mashable gave a rundown of important changes made to Google AdWords in the past few months. For those unfamiliar with Mashable, it is one of the best resources for internet marketing. Mashable’s readership tends to be people who specialize in internet marketing and social media. Their article covered major changes including targeting specific locations by zip code, ad rotation settings, and matching misspelled key word searches.

Keeping up with these changes is vital, and having these tips could mean the difference between a successful ad campaign and an unsuccessful ad campaign. For a busy car dealership, there isn’t time to keep up with the daily, weekly, or monthly tweaks to these online ad services, much less integrate these changes into an overall online marketing strategy. This is where Special Finance Group comes in. Instead of struggling to master the basics of online marketing, Special Finance Group’s SEO/IRM team will handle online marketing for you. Armed with the latest tactics and techniques, their ad campaigns will bring in high-quality leads for your dealership, and after the sale is done, they will continue engaging the customer through Facebook, Twitter, and numerous other social networking sites.

To learn more about Special Finance Group’s Complete Special Finance Solution, click here, and keep up with the latest news by liking Special Finance Group on Facebook and following Special Finance Group on Twitter.

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