Tag Archives: transunion

What You Need to Know About Pinterest (And How Special Finance Group Can Help!)

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One of the hottest new social media outlets of 2012 is Pinterest. Over 10 million users have signed up with the service and approximately 8 million are active monthly users. Though some would argue that its popularity has already peaked, it is still important to know how to use it as part of an overall social media strategy.

A new study from EyeTrackShop suggests that Pinterest is a unique social media outlet and that campaigns for Facebook, Tumblr, or Twitter will not work the same with Pinterest. This might seem obvious to people involved in social media marketing, but it isn’t so obvious to people unfamiliar with Pinterest (and other social media outlets for that matter).

First off, it doesn’t do much good to put a lot of time into the profile on Pinterest. Users rarely look at each others’ profiles, so it is wasted effort. Second, the layout of your pins is important. Just like a Broadway star, the pin that is front and center will get more attention than the ones along the outside. Thirdly, you want the pins to tie in strongly with the brand. For example, a car dealership will want to highlight a mix of the 2012 vehicle line-up along with old favorites. If the pins only tie in loosely with the brand, users will see the Pinterest account as disingenuous and just trying to drive traffic. Basically, the profile might get more clicks, but those clicks will not translate into brand loyalty and new customers.

The great news about Pinterest is that users who view a company or brand’s Pinterest boards will typically have a more positive view of that company or brand, so it is definitely worth having (and more importantly, maintaining) a Pinterest account. Special Finance Group’s social media team understands Pinterest, Facebook, Twitter, and every other main social media outlet, and they know how to use social media to bring in new customers. The Special Finance Group social media team is part of the Complete Special Finance Solution, and they can handle all of your social media marketing needs.

Click here to learn more about the Complete Special Finance Solution, and keep up with the latest from Special Finance Group by liking Special Finance Group on Facebook and following Special Finance Group on Twitter.

Lenders: Auto Loans More Accessible in 2012

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In 2012, the road to better credit leads right through car dealerships.

According to the Wall Street Journal, the requirements for home and business loans are still strict with most lenders, but lenders are more willing to give auto loans, even for consumers with no credit or challenged credit. They based their analysis on a survey of senior loan officers at American banks as well as foreign banks with U.S. operations.

Studies have shown that car ownership can lead to upward mobility in the workforce and higher pay since car owners are not reliant on public transportation. They won’t be late to work because of a delayed bus or train, and they have more employment options open to them. When a steadier source of income is combined with new available credit, the end result is that the consumer is put in a much stronger financial situation.

Since other forms of credit are not accessible to consumers with a sub-prime credit score, there is a whole market of people looking to re-establish their credit history who will be looking for car loans. Car dealerships that partner with Special Finance Group can tap into this market and have a brand new source of customers. In addition to tradition advertising methods, Special Finance Group has an established online presence and utilizes the latest in online marketing to target the right car shoppers.

To learn more about what Special Finance Group could do for your dealership, read the Complete Special Finance Solution here, and keep up with the latest from Special Finance Group via Facebook and Twitter.

Image: graur razvan ionut / FreeDigitalPhotos.net

Record-Breaking Months for Special Finance Group

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FOR IMMEDIATE RELEASE

New York, NY – April 13, 2012 – Special Finance Group celebrated record-breaking months in February and March after funding over $1.5 million and $2.2 million in auto loans.

In February, 91 customers were approved for loans through Special Finance Group’s Approved Loan Store program, and in March, 124 customers were approved. These customers had an average income of $27,000 per year and an average FICO score of 545. Despite their clients’ less than ideal financial situations, Approved Loan Store found a way to work with lenders and fund $3,740,978 in auto loans for February and March.

Special Finance Group and Approved Loan Store work with auto dealerships in the New York tri-state area to bring in additional business while also helping car shoppers obtain auto loans. Most Approved Loan Store customers have challenged credit and are unable to get approval for a car loan at their local dealership. With U.S. auto sales continuing to rise, car dealerships partnered with Special Finance Group will get to work with a wider range of car buyers and bring in higher sales and profits than their competitors, benefiting both customers and dealerships.

Located in Midtown Manhattan, Special Finance Group helps connect qualifying customers with dealerships willing to work with them through their website ApprovedLoanStore.com. ApprovedLoanStore.com also provides financial resources, educational materials, and the latest news from the auto lending industry, helping consumers make better informed financial decisions.

Contact:
Rachel Godfrey
info@specialfinancegroup.com
Phone: 877-217-2217

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Car Sales Rise as Delinquency Rate Drops

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With car sales improving due to the economy seeing better times, it also translates to people being better about paying their bills on time. According to Transunion, the fourth quarter of 2011 was only the third time in the past 10 years that the national auto delinquency rate did not rise. According to the report, the rate of delinquency rate of borrowers 60 days or more days actually decreased for the ninth consecutive quarter.

Petere Turek, the automotive vice president of Transunion’s finance services said about the decrease, “Except in 2009 where there was no change and in 2003 where there was about a 4% drop, auto delinquency rates have shown upward movements between third and fourth quarters averaging in excess of 5%, ending the year flat is particularly interesting, because the number of new auto loans coming onto the books has consistently increased since the end of the recession, a primary driver of which has been an expansion in lending to consumers in the subprime market.”

 Transunion predicts that the delinquency rate will remain the same between the end of 2011 and 2012. They also predict that the auto industry will see an increase in demand for new and used vehicles. They definitely see that as people start to go back to work, they will be paying their bills.

 This is where Special Finance Group comes in. They work with dealerships to help generate more traffic. People are ready to get into new and used cars and signing up with SFG’s program is the way to make sure they are going to your dealership. Call today at 212-239-7270 or go online for more information. Like them on Facebook as well to see all the latest news.

Image: Naypong / FreeDigitalPhotos.net