Analysts at Morgan Stanley and JP Morgan Chase & Co. are estimating that in the first quarter of 2013, Ford has posted its highest first quarter North American profit ever.

Ford earned approximately $2.7 billion pretax profit in North America since the beginning of the year, and if those numbers are correct, it will be a new personal record for Ford. Some analysts are attributing Ford’s overall success to the success of the Fusion and the Focus compact as well as a generally strong overall line-up. The first quarter has also been extremely positive for the pickup market with an increased demand for the Ford F-Series and higher overall sales for full-size pickup trucks.

As more numbers are finalized and verified for the first quarter of 2013, dealerships and automakers should be ready to respond and continue the momentum of the first quarter, particularly with pickup sales. Full-size pickups are in high demand again, and dealerships should be ready to meet that need.

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