Earlier this month, writer Brian Pasch asked the question, “Did You Budget for a 21 Million Dollar Internet Lead Expense?” It is a frightening question and an intriguing headline, and every dealership should be asking themselves, “What is this $21 million expense, and how can I avoid it?”

It all comes back to a seemingly harmless and necessary tool for any car salesperson: the cell phone. More specifically, cell phone usage policies are under scrutiny after a recent $21 million lawsuit involving a Coca Cola delivery driver who was using his cell phone while driving. A car accident occurred because the driver was distracted, and Coca Cola had a vague policy for drivers and cell phone use.

Cell phone usage, especially while driving, is no longer just a personal safety choice. This could be a liability for a car dealership’s sales team when they are on the phone constantly calling potential leads. If they feel pressured to get car buyers in the door, they will be more willing to take and make calls, even when they are driving.

This is where Special Finance Group is an essential asset to a dealership. The Complete Special Finance Solution includes access to our call center where our team of customer service representatives is constantly setting appointments for dealerships in our network. Salespeople won’t have to worry about being on the phone all the time, and they can simply focus on doing what they do best, selling cars.

To learn more about the Complete Special Finance Solution, go to http://www.specialfinancegroup.com, and get the latest from Special Finance Group by liking Special Finance Group on Facebook, following Special Finance Group on Twitter, or checking out Special Finance Group on LinkedIn.

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