Every day, dealerships have customers walk in and out the door without buying a car. It is a fact of life. There is no way to get every person who comes into the dealership to purchase a car. No dealership will ever have a perfect record, but this isn’t a reason to get lax or not to strive for improvement. A new consumer survey just released might shed some light on where dealerships are losing the sale.

According to the survey conducted by CAR-Research XRM, the top 12 reasons why consumers aren’t buying are as follows:

25 percent: Still Shopping
15 percent: Price
13 percent: Financial
10 percent: Inventory
10 percent: Style
5 percent: Payments
4 percent: Sales Staff Issues
4 percent: Trade
3 percent: Decision Maker Absent
2 percent: Time Constraints
1 percent: Negative Equity

1 in 4 customers leave the dealership with the vague response that they are “still shopping.” The price, financial issues, and inventory are still high on the list, but a full quarter want a car but need an extra push of urgency. They don’t feel any loyalty to this dealership over any other dealership, and they are still chasing that idea that the next dealership will offer a better deal.

With Special Finance Group’s Complete Special Finance Solution, partner dealerships will have more customers walking in the door and ready to buy. Our telemarketers reach out to consumers who are ready to buy and they establish a sense of excitement and sense of urgency. These customers walk into the dealership with their financial documents on-hand, ready to buy a car that day. Special Finance Group turns “still shopping” into “done shopping.”

Find out more about Special Finance Group and the Complete Special Finance Solution by going to http://www.specialfinancegroup.com, and connect with Special Finance Group on Facebook, Twitter, and LinkedIn.

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