In his recent article “In Search of Silver Bullets,” special finance expert Greg Goebel answered the question he gets asked most often when talking to special finance departments across the country. Over and over again, dealerships ask him how they can get more good quality leads. More often than not, the answer is not more money or more leads. The answer is devoting time and creative energy towards making the most of those leads.

While Goebel doesn’t believe in a “silver bullet” answer, he breaks down his overall strategy into 5 parts, and coincidentally, it looks a heck of a lot like our strategy at Special Finance Group.

• TRACKING – Tracking leads is absolutely essential to getting the most for your lead money. Special Finance Group tracks leads from first contact with the customer to delivery. While some dealerships only worry about leads that turn into sales, we keep track of the lead source, the representative who set the appointment, and other pertinent information on all our leads, and based on that information, we make adjustments to improve.
• BUDGET – Putting together a proper budget means more than figuring out how much a dealership is spending on leads and inventory. A successful special finance department will put money and resources towards their marketing, and a dealership with Special Finance Group doesn’t have to worry about that. This all leads to the next part, “Be Different.”
• BE DIFFERENT – The marketing team at Special Finance Group is comfortable using traditional advertising media as well as social media and online advertising venues. We have established a strong online presence through Facebook, Twitter, YouTube, and LinkedIn among other sites, and our original content targeted at sub-prime credit auto buyers makes us and our associated dealerships stand out.
• SEARCH – Along with our social media outreach, we work to maintain a solid reputation online. We work with our dealerships to post text and video testimonials of customers online and address any negative feedback quickly.
• COMPLY – Compliance has always been a priority at Special Finance Group, and our measures go above and beyond the dealership norm.

Greg Goebel claims that there is no “silver bullet” for special finance, but after looking at his five-part strategy, it is clear that if there was a silver bullet, it would be Special Finance Group’s Complete Special Finance Solution.

Are you ready to get the Complete Special Finance Solution? Go to http://www.specialfinancegroup.com to learn more, and connect with Special Finance Group on Facebook, Twitter, and LinkedIn!

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