A new study released earlier this month showed that 1 in 4 new auto loans in 2012 were obtained by consumers with subprime credit.

The findings, which were released by Experian Automotive, showed that 25.41 percent of consumers who got auto loans in 2012 had challenged credit. Meanwhile, consumers applying for auto loans for a new car on average were approved for $474 more than in 2011, and consumers applying for auto loans for a used car on average were approved for $370 more. Surprisingly, monthly payments stayed about the same for both new and used car loans.

Dealerships that are not promoting a special finance department are missing out on a huge segment of potential customers. Over a quarter of approved auto loans went to subprime credit consumers, and probably more loans could have been approved if dealerships were bringing in more subprime credit clientele. This is why Special Finance Group’s Complete Special Finance Solution is so important. We have years of experience working with dealerships, and we’ve seen our dealerships bring in hundreds of thousands of dollars in additional revenue every month and additionally strengthen their parts and service departments.

We like to use the analogy of a pie. One piece is the sales, one piece is service, one piece is parts, and one piece is special finance. In our mind, special finance is not an afterthought for a successful dealership. Without a strong special finance department, a giant piece of the pie is missing, and that dealership will never realize its full potential.

You can learn more about the Complete Special Finance Solution by going to http://www.specialfinancegroup.com. Also, be sure to connect with us by liking Special Finance Group on Facebook, following Special Finance Group on Twitter, and connecting to Special Finance Group on LinkedIn.

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