Actually, there is a rule that every special finance department should be following if they want to earn long-term success, but while it is simple to understand, it is more difficult to follow. The rule is to take your time and do each deal right. No excuses and no cutting corners. Everything good in life takes work, including business, and unhappy customers don’t give referrals.

If you are not sure what it takes to get it right, here are a few guidelines. First, customers need to feel that you are on their side. From the minute they walk in the door, they should be treated with respect, and when they start the process of getting approved, explain the entire process to them and make sure they understand. Do not condescend to them or treat them with disrespect. As the saying goes, it doesn’t cost anything to be nice.

Second, follow up with past customers. Even if they aren’t looking to trade in or buy a new car for themselves, maybe they are looking for a used car for their teenager, or they have a friend or relative looking for a car. If you treated them with respect and fully explained the terms of their auto loan, they will remember, especially if you follow up with them.

Finally, set the proper expectations for the customer with respect and kindness. It might not be feasible for them to get the car of their dreams if they have low credit or no credit, but they might be open to a good used car if they have been treated with respect and if they fully understand their credit situation.

Want to learn more about how Special Finance Group can work for your dealership? Go to http://www.specialfinancegroup.com today to learn more about the Complete Special Finance Solution, and connect with Special Finance Group on Facebook, Twitter, and LinkedIn!

Image courtesy of stockimages / FreeDigitalPhotos.net

Special Finance Group, a specialist in sub-prime auto loans, works with dealerships in the tri-state area to build and streamline their special finance departments. Their Complete Special Finance Solution includes a dedicated call center, special finance experts that work within the dealership, tracking of leads from first contact to sale, and more. The company has already announced hiring at the new headquarters, creating opportunities within the Ramsey community.

“Our new headquarters offers more than just space to grow,” owner Todd Campanella stated. “We have upgraded our facilities in a significant way, and we know our customers will love the difference.”

The company’s upgrades include an entirely new customer service phone system, improved customer tracking, and safeguards for ensuring higher quality service on all service calls. For example, managers will have oversight on all customer service calls to ensure representatives are providing correct information, and if necessary, managers can provide specific feedback to representatives, even as the call is happening.

Special Finance Group’s Ramsey headquarters is located at 275 North Franklin Turnpike, next to the Interstate Shopping Center. The office can be reached at 212-239-7270, and the company’s website can be found at www.SpecialFinanceGroup.com.

Image courtesy of Sura Nualpradid / FreeDigitalPhotos.net